Kuaishou, a Chinese short video-sharing platform and rival to TikTok, has achieved a market valuation of around $160 billion after its shares jumped by over 10% in a day. Its success comes as China looks for tech companies to challenge the dominance of US tech giants in the global market.
But what makes Kuaishou so different from TikTok, and what advantages does it have? In this article, we’ll look at the features of Kuaishou that make it a strong competitor to TikTok:
TikTok rival Kuaishou hits $160bn
Kuaishou, often known as KWai in the United States and TikTok overseas, is an app that allows users to create and share 15-second videos. The app was first developed in China by Beijing Kuaishou Charter Technology Co. Ltd and debuted in 2011. It quickly became prominent among Chinese smartphone users, gaining 500 million monthly active users by 2018.
TikTok, another rapidly popular video-sharing platform, was launched in 2016. Developed by ByteDance, it provides a short-form video platform where anyone can upload 15-second lipsync or dance videos to music or sounds online. In 2019 it soared to the number one spot on Apple App Store downloads, registering over 1 billion monthly active users worldwide (with 740 million from outside of China). TikTok quickly became Generation Z’s leading social media app worldwide for content creators and influencers alike.
It is important to note that due to different policies regulated by respective governments, Kuaishou and TikTok are separate apps with different rules and functions. While they share many similarities regarding user demographics and content format, there are significant differences between them regarding user experience, product design decisions aimed at monetization strategies and censorship practices. These factors must be considered while looking into this new age of short form video streaming platforms emerging within the digital landscape today.
Popularity
Kuaishou, a Chinese rival to TikTok, hit a valuation of $160bn when it went public in Hong Kong earlier this month – indicating the app’s growing popularity. While the two apps are similar in many ways, some notable differences have led to Kuaishou’s rapid rise in the market.
Let’s explore why Kuaishou has become a TikTok rival and what makes it stand apart:
Kuaishou’s Popularity and User Base
Kuaishou is one of the most popular Chinese video apps, with an estimated 300 million daily users in May 2020. The app’s success is partly due to its unique features and use cases that differentiate it from its competitors. For example, Kuaishou enables users to record short-form comedy and lip-sync videos, live stream special performances, and view personalised feeds tailored around specific interests such as pets and fashion.
However, its largest user base consists of people from lower-tier cities and rural areas who are not as well-represented on other social media platforms. Kuaishou currently covers 92% of the cities in China, allowing users to create videos with a wide variety of content tailored to their location. This makes it useful for people searching for local content or seeking guidance on healthcare or education relevant to their community.
The platform has built a large base of loyal users who find value in the platform both as consumers – by having access to a vast amount of diverse content – as well as creators – by being able to monetize their work through popular live streaming services. In addition, with more than 100 million live streaming sessions daily, Kuaishou offers an easy avenue for individuals outside major cities to be heard worldwide.
TikTok’s Popularity and User Base
TikTok has recently been skyrocketing and amassed over 200 million active, daily users. Most of the audience comes from all over the world where it is available, though most of its user base are concentrated in countries like India and China. The platform is especially popular among Generation Z who are connected to the culture and trends presented on TikTok.
From its initial rise in 2016, TikTok’s user base continues to grow exponentially year-over-year as more people join the app for entertainment and networking purposes. This growth keeps it ahead of competing platforms such as Snapchat, Instagram Reels, Byte, Triller TuneCore and more. In addition, its extensive library of videos is another factor that sets it apart from those competitors and puts it at a significant advantage for market share growth.
Content
Kuaishou, a Chinese competitor to the popular video-sharing app TikTok, has recently been valued at over $160 billion in its latest round of funding.
The app has been gaining popularity in the Chinese market, but how does it differ from TikTok?
This section will examine the different types of content produced and shared on the two platforms, and how they differentiate one another.
Kuaishou Content
Kuaishou content is often a mix of videos and images usually self-produced by its users. It is the largest short-video platform in China, and since the year 2020, it has become one of the leading social networking apps globally. Kuaishou has different categories for content such as cute pets, funny skits, food recipes, lifestyle guides, and trendy fashion. The key feature of Kuaishou is its “live broadcast” which adds a unique real-time factor to the platform. To encourage interaction with its users, Kuaishou allows them to go live at any time or location alone or with friends.
In addition to short videos and images shared by other users on Kuaishou’s main page, like many other platforms like TikTok, other creative ways are used to entice users and keep them engaged. At the same time, they interact with each other’s content. One example would be:
- AI filters are incorporated into photos or videos when they post them on their profile page – these filters add an extra layer of fun instead of just posting an unedited photo or video.
Overall, Kuaishou differs from TikTok in terms of content variety while remaining vigilant, connecting people around the globe through the power of technology – providing exciting social experiences and entertainment along the way.
TikTok Content
Content on TikTok is largely focused on short-form entertainment. These videos range from lip-syncing to entertaining physical pranks, with all genres included. The audience’s interest level is high due to a large catalogue of content and frequent trending topics, leading to extensive viewership. In addition, creators can create content for their platforms and partner with brands for sponsored deals. The platform also enables creators to link their accounts across networks and online stores, allowing them to reach even larger audiences and monetize their content through multiple income channels.
On the other hand, Kuaishou has a more regional focus due to its main Chinese language orientation. Content consists mainly of live streaming video and video recordings featuring humour, sports, cooking and technology-related topics. A large part of the platform’s success is owed to its collection of lower production value content, which attracts a wider audience that enjoys “everyday life” content instead of heavily produced videos or slick “showbiz” style productions. Additionally, Kuaishou is popular amongst individuals looking for quick cash incentives. It rewards users with money if they reach certain thresholds regarding views and followers/likes earned within their respective communities.
Features
Kuaishou is a Chinese short video app that has recently become one of the world’s most popular social media platforms, with over 200 million users and recently being valued at over $160 billion. While Kuaishou is often seen as a rival to TikTok, it offers features and functions that differentiate it from the latter.
In this article, we will discuss the various features of Kuaishou and how they differ from TikTok:
Kuaishou Features
Kuaishou is a Chinese video streaming, photo sharing and music streaming app that has seen rapid success in the last few years, particularly in remote towns and villages. Kuaishou distinguishes itself from other short-video apps by offering a wide range of content categories including live streams, music clips and online games.
Kuaishou has attracted huge numbers of viewers with its growing range of features:
- Interactive Functions: Users can attach tags to their videos to increase engagement with their followers and allow them to join different interest-based groups. They can also participate in discussions on their feeds and watch videos from different users worldwide.
- Content Sharing: Users receive virtual rewards for creating original content and sharing them over Kuaishou. This rewards system encourages users to create new content based on their interests or hobbies.
- Location Services: Through this feature, users can view photos posted nearby and publicise their own content location-wise, allowing people in rural China to get exposure they normally would not have access to.
- Live Streaming Services: A separate page dedicated solely for live streaming provides an opportunity for users to share stories live with loved ones or even bloggers who showcase creative ideas of making money online.
- Virtual Gifts: Through virtual gifts like coins or gems they can receive recognition from their audience in exchange for a fee.
- Slideshow Creation Tools: With various filters and templates provided by the platform, users can easily create amazing slideshows within minutes.
These features have made Kuaishou an attractive platform for Chinese netizens across all age groups and helped it potentially become the next big player of the short video world dominating alongside Tik Tok.
TikTok Features
TikTok is a mobile app that has become popular among users who want to share and discover videos from around the world. It allows users to create and share their videos, follow friends, watch live streams, connect with millions of other users, and explore creative content on the platform.
The app focuses mainly on attracting the younger generations by offering fast-paced music videos, lip-sync battles, silly pranks and more.
TikTok’s primary features include:
- Duet: Allows you to collaborate with other TikTok users by creating split screen clips.
- Live: You can broadcast live or join others’ live streams in the app.
- React: Interact with friends’ posts by adding animated reactions to them.
- Create & Edit: Add video effects, filters, music and text to your clips before sharing them with followers.
- Location: Share videos based on where you are or find ones taken at designated locations nearby.
- “For You” Page: Discover funny skits, music videos and other content tailored to your interests on this page updated daily.
Advertising
Kuaishou and TikTok offer similar features, but there are differences in advertising. Kuaishou is a Chinese video app and has grown in popularity, especially with the help of its ad campaigns. Some of its competitors, like TikTok also offer advertising, but Kuaishou has some unique advantages that makes it attractive to advertisers. Let’s take a look at the differences in advertising between Kuaishou and TikTok:
Kuaishou Advertising
Kuaishou Advertising is the process of using Kuaishou, a Chinese video-sharing platform, as a tool to reach out to potential customers to promote goods and services. Behind Kuaishou’s success is the way it has revolutionised online advertising by creating an environment that enables users to interact directly with their target market in innovative ways.
Unlike TikTok, Kuaishou advertising provides a diverse range of ad formats, empowering companies to tailor marketing campaigns that are not only creative but also highly impactful. These advertisements can take the form of text messages, image ads, or video ads, catering to a wide array of audiences worldwide. Furthermore, brands can leverage live streaming capabilities and collaborate with influential creators on the platform, harnessing the power of influencer marketing campaigns. By partnering with an app store optimization agency, businesses can maximize the visibility and effectiveness of their Kuaishou advertising efforts, ensuring optimal performance and audience engagement.
The main aim for any advertisement is for it to go viral and reach millions of viewers in a very short time – luckily with Kuaishou Advertising there are several ways in which you can use hashtags and trending videos that will give your Ad more visibility. For example, when you create ads on Kuaishou you can use various features such as ‘Chapters’ – this allows users to split long format video contents into chunks, making them easier to watch and shareable. It also supports customising your content to look more attractive while providing visibility. This makes Kuaishou one of the most efficient platforms to use when increasing your brand’s online presence.
TikTok Advertising
TikTok is one of the leading platforms for advertising due to its large and diversified reach. With users ranging from Gen Zs, Millennials, and even the occasional Baby Boomer, advertisers can customise their campaigns to target various people. Additionally, TikTok offers a range of services allowing brands to adjust targeting even further to whatever audience they want to target.
The main form of advertising with TikTok is in-stream ads placed between videos within the ‘For You’ page and around other aspects of the platform. Utilising this form of advertising allows brands to reach many viewers without incurring costs as there are no minimum spend requirements. In addition, advertisers have access to detailed analytics about their campaigns which enables them to make quick changes to maximise returns on ad spends.
For example, advertisers have access to reports outlining:
- View completion rate (a metric that measures how many users watched an advertisement from start till finish)
- Engagement rate (the average number of times someone interacted with an advertisement)
These features give marketers more control over who they advertise to and give them more awareness of how their campaigns are performing compared with competitors in similar industries.
In conclusion, TikTok provides marketers a robust platform upon which they can advertise their products/services with minimal costs and relevant information necessary for success in any campaign.
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