Automation has long been considered one of the priorities for eCommerce representatives since it is the basis for scaling their online stores. Indeed, automation is responsible for optimizing regular tasks, increasing their speed and accuracy, as well as reducing their costs. And this is the aspect that Shopify will definitely please you with. Below, we will analyze the automation tools this platform provides on specific examples.
Why Is Automation So Important?
As your online store grows, manually processing orders, managing inventory, and launching marketing campaigns becomes increasingly resource-intensive, especially when competitors are hot on your heels, and your budget and personnel are limited. At the same time, Shopify integrations allow you to:
- Save your team’s time since automation tools allow its members to process orders, update product balances, and set up mailings in just a few clicks;
- Reduce the number of human errors, which means the likelihood that orders will go to the wrong customers, prices will be incorrect, and deliveries will be late will be negligible;
- Boost the results of marketing campaigns through personalization and the creation of individual product selections based on previous order history and user likes;
- Improve customer service by implementing chatbots that independently generate answers to frequently asked questions, as well as integrating online stores with CRM systems that store all personal customer data.
Shopify Integrations for Automation That Are Worth Your Attention
Generally speaking, the Shopify App Store has over 8,000 apps, among which you will definitely find solutions for automating your most priority business tasks.
In particular, the following ones can be attributed to them.
Order processing and logistics
Here, first of all, it is worth paying attention to such solutions as ShipStation (for automating label printing, simple management of order delivery, and their tracking), Easyship (for quick calculation of shipping costs and connecting international delivery services such as DHL, FedEx, and UPS), as well as Shopify Fulfillment Network (to organize order storing processes and automatic their sending).
Warehouse management
When it comes to warehouse management, integrations such as Stock Sync (for automatically updating product balances on third-party marketplaces such as Amazon, eBay, and Google Shopping), SkuVault (for managing warehouse stocks and automating purchasing processes), and Orderhive (for real-time monitoring of product balances to eliminate shortages or surpluses) can come to your aid.
Launching marketing campaigns and email newsletters
If we are talking about digital marketing, tools like Klaviyo (an email and SMS marketing solution that allows you to set up automated sending of personalized offers), Omnisend (for automating emails to create triggered email chains for repeat sales), and Recart (for recovering abandoned carts via communication channels like email, SMS, and instant messaging) will come in handy.
Advertising and retargeting
The most popular integrations automating tasks related to this category include Facebook & Instagram Shopping (for running product ads on social networks), Google Shopping (for seamless integration with Google Ads to display ads in search and shopping campaigns), and Shopify Audiences (an advanced AI tool for finding new customers through ads).
Customer service
With customer inquiries, you can benefit from such advanced solutions from the Shopify App Store as Gorgias (a comprehensive CRM platform for automating responses to customer requests via email, online chats, and social networks), Tidio (an AI chatbot for consultations and customer support without the involvement of live personnel), and Yotpo (for automatic collection of reviews and publishing UGC content).
Cash flow management and accounting
Finally, the most fully functional integrations from this group include QuickBooks Commerce (for real-time sales accounting, tax calculation, and accounting), Xero (for integration with banking services and payment systems), and TaxJar (for calculating taxes for different regions and maintaining financial reports).
Shopify As The Perfect Automation Solution
In general, today, Shopify can boast a rich ecosystem of integrations, with the help of which you can quickly automate both priority and secondary business processes, from inventory management to marketing.
Moreover, using these integrations will help you:
- Reduce the costs of managing your online store since the less manual work you need to process orders and perform other regular tasks, the faster you will realize sales;
- Optimize the launch of advertising and email campaigns since it will be easier and cheaper for you to find customers and retain them;
- Automate order processing and simplify inventory control by eliminating human errors and any possible delays;
- Provide predictably high-quality customer service thanks to the implementation of chatbots and seamless integration with CRM systems.
All these advantages together create a very favorable environment for further scaling of your online store, because the growing number of orders will no longer cause your personnel to burn out, errors to increase, or any downtime. All this once again confirms that Shopify is the ideal choice for creating online stores for any niche and scale. Therefore, if you are looking for a proven Shopify agency that will become your trusted digital partner at all stages of its development, feel free to contact us personally!
